The #1 Thing Collectors Want More Of
The Challenge of Selling Fine Art
For many artists the challenge comes not in creating art, but selling art. Many artists will note that sales remain the most challenging aspect of their business. You work hard to create beautiful portfolios and bodies of work, but securing the sale feels like throwing darts at the wind… and hoping something sticks.
When you spend your precious time and materials creating, it can feel absolutely disheartening when sales feel non-existent. Your work has immense value to you, yet it can feel as though it is not valued by others.
As a result, you may resort to discounting your prices, holding numerous sales and truly undervaluing your work just to see some results.
But you know in your core, these are not the kind of results you’re seeking.
Doing business as an artist comes with challenges. Essentially, it can feel as though you’re selling a product that people ‘want’ and for the most part don’t ‘need’. But in reality your audience does need it, and it’s up to us, as artists, to help our audience understand why. And once you connect your art to your audience’s needs, you’ll see a different response.
The #1 Thing Collectors Want More Of
This may come as a shock, but I promise you that your art collectors don’t want more sales or discounts (they can find that at Walmart & Target). The surprising #1 thing that art collectors in fact want more of, is YOU!
Art collectors want to know more about you, your story, your purpose, your journey, your vision.
Who are you as an artist? What value and impact does your work bring to this world? Those are questions that we as artists should get excited about and answer with EASE! Because that’s where your value is. There is no other artist on this earth with your story.
Even if we pick up the same materials, even if we have the same experience. – No one else can do what you do with the same vision. Therein lies your superpower.
Art Collectors Don’t Want Just Another Pretty Picture
Over the years, what I learned from exploring this deeply is how important it is for artists to be able to understand and communicate their value.
Because if YOU don’t know what it is… How is anyone else going to know?
And when you don’t know, you miss out on this huge opportunity to say HERE I AM – Here is what makes me different from every other artist out there.
Otherwise, at the end of the day, your work is just another pretty picture (like the millions of others out there).
Do you really want to just be another pretty picture? You work too hard for that!
Art collectors don’t want just another pretty picture, they want to know more about your value, purpose and impact! The #1 thing collectors want more of is YOU!
Yes They Care!
And They Are Hungry For It!
Many artists tell me that they feel no one will truly want to hear the “WHY” behind their artwork. No one will want to really hear about their vision. But this couldn’t be further from the truth!
When you allow collectors to connect with your art beyond the artwork itself, you create the type of value that is priceless. And very quickly you find that the focus of the collector shifts from your price point to the value of what you’re contributing to the world. – And that my dear is where artists begin to strike gold!
So it’s time to show up! – share your value and impact. We each have a place. Even if we pick up the same materials, even if we have the same experience. – No one else can do what you do with the same vision – and therein lies your superpower.
So let’s do it! – The #1 thing collectors want more of is YOU!
It’s time to increase your sales by Leveraging your Artistic Identity! If you feel as though your audience doesn’t understand your value and you;re not seeing the results you’ve hoped for then join me in the LEVEL UP Artists Coaching Program.
Your heart will feel a sense of revival!
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Yes They Care! And They Are Hungry For It!
You may feel that no one will truly want to hear the “WHY” behind your artwork. No one will want to embrace your vision. But this couldn’t be further from the truth!
When you allow collectors to connect with your art beyond the artwork itself, you create the type of value that is priceless. And very quickly you find that the focus of the collector shifts from your price point to the value of what you’re contributing to the world.
And THAT my dear is where artists begin to strike gold!
So it’s time to show up! – share your value and impact.
It’s time you harness it, and leverage it!
We each have a place and purpose.
So let’s do it! – The #1 thing collectors want more of is YOU!
